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Program Description

Title:

Preparation: Choice Not Chance Determines Success

Description:

Preparation: Choice Not Chance Determines Success
Read the following statements … decide if they would impress or scare one of your serious new home
customers.

1. Let me look up the features and benefits the builder says we have in this home.
2. I don’t know much about this home. You see I’m new here and it’s all confusing.
3. Of course the doors and windows won’t stick like this in your home.
4. I think the builder is eight or ten years old, I’m just not sure.

If you were one of your customers can you imagine your reaction to a salesperson that made any one of
these statements? Would you trust them? How would you assess their professionalism and their credibility? Would you make perhaps the greatest financial investment of your life with them? Would you
expect them to be able to provide the level of professional assistance and guidance you have a right to expect from a new home salesperson?

The obvious answer to these questions, is no. Why? Because there was clearly inadequate Preparation to
do the job professionally and to make the new home purchase as exciting and hassle free as possible.
So Preparation must precede all the other steps in the new home selling process. Your sales
representatives must have a working knowledge of your homes, homesites, location, community, financing,
and most importantly, they must clearly understand the many benefits of your company.

This fast paced Preparation Workshop examines all the elements necessary to prepare your sales
representatives to provide the necessary information for your customers to make informed home buying
decisions.

Successfully completing the Preparation Workshop will enable your sales representatives to:
o Acquire the knowledge necessary to prepare them to professionally sell your new homes.

The following knowledge areas are reviewed:
Physical Preparation
• Self
• Sales Center
• Models or trailers
• Community

Acquisition of Knowledge
• Competition
• Homes
• Homesites
• Community
• Location
• Financing
• Builder
• Community issues
• Policies and procedures
About The Coach: Bob Hafer’s 36 years of experience make him the most experienced and knowledgeable new home sales trainer in the home building industry.

Bob has held 11 different positions ranging from new home sales specialist to division president. Since 1995 he has provided new home sales training, merchandising, and marketing strategy to over 80 homebuilders coast to coast.

Does his sales training process work? Absolutely! He has trained thousands of successful new home sales consultants, and many are now in high level sales management positions.

His vigorous "how to" sales training Seminars and Workshops translate into a unique and productive learning experience for each salesperson, building confidence, improving sales techniques, and significantly boosting sales.

With unmatched insights into the mysteries and marvels of successful new home sales, Bob Hafer’s’ seminars and workshops provide a revolutionary learning program that gets results!
Approximate Cost: $5,000.00 (one-time fee)
More Info: Contact This Coach
This is a great opportunity to interview the Coach or get your questions answered!



Feature Items
30 Million Dollar Marketing System
30 Million Dollar Marketing System
Foreclosure Training
Foreclosure Training
How To Make Money With Commercial Property & Mortgage Paper
How To Make Money With Commercial Property & Mortgage Paper
Certified Foreclosure Specialist
Certified Foreclosure Specialist
Commercial Pro
Commercial Pro
Foreclosure Mastery
Foreclosure Mastery
Objection Handling Training Program
Objection Handling Training Program
The Making Money With Pre-Foreclosures Training Guide
The Making Money With Pre-Foreclosures Training Guide
The Complete Pre-Listing System: Get In, Get Out, Get The Listing!
The Complete Pre-Listing System: Get In, Get Out, Get The Listing!
The Procedures Manual For Agents CD
The Procedures Manual For Agents CD
The Complete Buyer's Agent Toolkit
The Complete Buyer's Agent Toolkit
On Track To Success In 30 Days System For Experienced Agents
On Track To Success In 30 Days System For Experienced Agents
Power Real Estate Letters On CD-Rom
Power Real Estate Letters On CD-Rom
Lead Mastery System
Lead Mastery System
SMA - The Pricing Solution Software
SMA - The Pricing Solution Software
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