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Program Description

Title:

The Home Buying Process: Working With Not Against the Buyer

Description:

The Home Buying Process: Working With Not Against the Buyer
To be successful in new home selling your sales representatives must align with a customer’s home buying process. Unfortunately, what your sales representatives have been taught is to ignore the home buying process and focus entirely on the selling process.

To ignore the home buying process makes the sales representative’s job difficult and less satisfying. To embrace the home buying process makes the sales representative’s job stress free, rewarding, and gratifying.

This fast-past Home Buying Process Workshop teaches your sales representatives how to align their
sales presentation with the customer’s home buying process, thereby reducing or eliminating an
adversarial selling and buying relationship.

When your customers sense that your sales representatives want to do things for them they are willing to align themselves with your sales representatives and the result is cooperation. With cooperation your sales representatives and customers transition smoothly from one step of the home buying process to the next without your sales representatives compromising their selling process. Your sales representatives and customers move toward a common goal; the purchase and sale of a new home.

This workshop teaches your sales representatives how to work with not against their prospects.

Successfully completing the Home Buying Process Workshop will enable your sales representatives to:
o Understand the differences between the home buying and selling process.
o Develop selling strategies that align their sales process with their customer’s home buying
process.
o Identify prospects that are experiencing life change by asking precise decision-making questions.
o Recognize that new home prospects want to look, compare, and evaluate the product before
answering questions.
o Understand that a new home prospect visits the model home to eliminate not to purchase.
o Appreciate that new home prospects need time to talk before deciding.
o Understand that resistance is a buying signal.
o Develop a strategy to work with buyer remorse.
o Ask for a referral.
About The Coach: Bob Hafer’s 36 years of experience make him the most experienced and knowledgeable new home sales trainer in the home building industry.

Bob has held 11 different positions ranging from new home sales specialist to division president. Since 1995 he has provided new home sales training, merchandising, and marketing strategy to over 80 homebuilders coast to coast.

Does his sales training process work? Absolutely! He has trained thousands of successful new home sales consultants, and many are now in high level sales management positions.

His vigorous "how to" sales training Seminars and Workshops translate into a unique and productive learning experience for each salesperson, building confidence, improving sales techniques, and significantly boosting sales.

With unmatched insights into the mysteries and marvels of successful new home sales, Bob Hafer’s’ seminars and workshops provide a revolutionary learning program that gets results!
Approximate Cost: $5,000.00 (one-time fee)
More Info: Contact This Coach
This is a great opportunity to interview the Coach or get your questions answered!



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The Procedures Manual For Agents CD
The Procedures Manual For Agents CD
Tips For Using Office 2007
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Certified Foreclosure Specialist
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Certified Commercial Sales Specialist
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Run Your Own Seminar Kit: Seminars For First-Time Home Buyers CD
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For Sale By Owner (FSBO) Presentation Book
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