Format: Online Training Course |
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| Description: |
''''Course Description
One of the reasons why licensees fail or only achieve modest success is their inability to focus on the consumer’s needs and to market their services accordingly.
In the past, marketing courses have dealt with marketing the seller’s property as opposed to marketing to the buyer. With buyer representation now in the mainstream of the real estate profession, this course addresses marketing for the buyer rep with the buyer’s interest in mind.
The course is broken down into nine modules that will help real estate salespeople:- Generate new marketing ideas while sharing ideas that work with other students
- Identify the target market, who they are and where they are
- Define the advantages of horizontal and vertical marketing
- Determine effective marketing strategies
- Position themselves in their marketplace to be viewed by consumers and other real estate professionals as an authority in buyer representation
- Use the buyer counseling session to turn prospects into clients and also to eliminate the unmotivated, unqualified and uncommitted buyer
Syllabus- Today’s Home Buyer
- Determining Your Market Strategy
- Horizontal Marketing
- Vertical Marketing
- Self-assessment One
- Positioning Yourself
- Marketing in the Buyer Counseling Session
- Self-assessment Two
- Final Exam
This course should take approximately six hours to complete.
This course can be taken independently for professional development, or in conjunction with the ABR Core Course to earn the Accredited Buyer''''s Representative designation.'''' |
| About The Provider: |
Mission
The core purpose of the NATIONAL ASSOCIATION OF REALTORS® is to help its members become more profitable and successful.
Vision
The NATIONAL ASSOCIATION OF REALTORS® strives to be the collective force influencing and shaping the real estate industry. It seeks to be the leading advocate of the right to own, use, and transfer real property; the acknowledged leader in developing standards for efficient, effective, and ethical real estate business practices; and valued by highly skilled real estate professionals and viewed by them as crucial to their success.
Working on behalf of America's property owners, the NATIONAL ASSOCIATION OF REALTORS® provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system, and the right to own, use, and transfer real property. |
| Price: |
$115.00 |
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