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Course/Product Description


The Business Planning System for the Real Estate Professional


The Business Planning System for the Real Estate Professional
Special this month: 1/2 price!

This resources has been quality Tested and Recommended by the Council of Residential Specialists (CRS)

In this shifting, competitive market, you've got to have a plan. But, here's much more than just forms to fill in. This is a comprehensive strategic planning system, suitable for the multi-million dollar producer as well as the agent with one year in the business.

Carla Cross, CRB, MA, gives you a complete "tutorial" on 2 audio CDS on how to make a business plan to reach your real estate goals. Who better to advise you? After all, she wrote the only internationally published book on planning, wrote the CRB (Certified Real Estate Broker) course to teach managers how to coach agents in their plan, and taught Strategic Planning for CRB for 12 years.

Watch out: This isn't just a 'generic' how to plan book. It's a resource Carla developed as a top agent and manager, working with thousands of agents to design a planning system that is easy to use and works!

"Carla Cross's business planning system works. Following her concepts, I earned almost 6 figures in my first year as an agent. Her system has been an integral part of my business success ever since."

Nada Sundermeyer, John L Scott, Inc
#1 in sales for three years in 1,430-agent company; NAR Superstar Panelist

2nd edition, with new planning worksheets, including 4 interactive Excel spreadsheets to set and track your business!

  • The 6 steps to a great strategically designed plan—completely laid out for you with planning 'templates'
  • The 6 principles to a great plan—so you make a plan that works
  • 21 components of an effective strategic plan
  • 8 worksheets to analyze and monitor your plan—so you're sure it works
  • Vision worksheet with examples
  • Changes in the Environment worksheet to help you adjust for your shifting market in time to make more money
  • Analyze your company/office's strengths worksheet so you know how to capitalize on what you're provided to save money
  • Your review of business and projections so you can see how much money you're going to make
  • Lead generation sources worksheet so you can save money
  • Worksheet: Internal sales effectiveness review so you can polish your sales skills
  • Worksheet: Systems review so you can plan for effective time management and growth
  • Worksheet: Analysis of your time and activities to assess your time management
  • Worksheet: How to choose the 'right moves' for where you are in your career (The Career Life Cycle review)
  • Worksheet: Motivational review
  • 9 examples of mission statements
  • Worksheet: Mission statement (and how to write one)
  • Worksheet and how to: Setting the right objectives
  • Tracking your goals to "actuals" monthly worksheet
  • Personal operating expenses worksheet
  • The 4 steps to creating your budget
  • Your real estate budget worksheet
  • The 4 principles of how to spend your money (and how not to spend it)
  • Lead Generation plan and worksheets to track your leads
  • Your Weekly Scorecard—tracking what you did that week
  • 20 pages on creating a marketing plan
  • A sample marketing plan
  • Worksheet: Itemization of tactics with dates and budget
  • Worksheet: Tactical development of marketing plan
  • Marketing budget worksheet
  • Survey: After the Sale (to buyers and sellers)
  • Worksheet: Tracking your Media Sources of Business
  • Worksheet: Tracking your best sources of business from sales
  • Worksheet: Cost per medium
  • Worksheet: Marketing campaign evaluation
  • Worksheet: Comparison analysis: Return on investment
  • 7 marketing principles to spend right and avoid common mistakes
  • Worksheet: Systems/mechanical/labor goals
  • Worksheet: Professional development goals
  • 21 areas to watch for in your plan
  • 22 common mistakes agents make in their plans
  • 21 worksheets on hard copy and CD to easily create your plan
  • 5 most important worksheets to measure your plan success and make adjustments
  • Worksheet: 3 month plan review
  • Dozens of tips to make money; advice on wrong planning strategies to avoid
  • 50 marketing tactics that work
  • 6 areas you need to watch for or you will spend money unwisely
  • Budget worksheets and samples
  • Sample plans
  • Goal tracking tools—included on your CD

Additional shipping charges apply if shipping outside the continental U.S. Please call before placing your order if that is your destination.No P. O. numbers.

About The Provider: Carla Cross, CRB, MA, President of Carla Cross Seminars, Inc. and Carla Cross Coaching, is an international speaker, trainer, and master coach.

For over two decades, she has been dedicated to helping real estate professionals worldwide create huge gains in productivity and profits.

The author of six internationally published books, Carla is best known internationally for her new agent's start-up sales plan, Up and Running in 30 Days, (so popular it's now in its 3rd edition), which has been used by hundreds of thousands of new real estate agents to launch careers fast.

Our Resources Are 'Tested' In The Real World!

Having been a top sales producer (she sold 40 homes her first year, and attained status in the top 1% of her company), top manager (#1 out of 19 offices in one of top five companies in the world), and master CRB instructor, Carla's resources are her proven best practices, learned 'on the firing line' over 3 decades.

Much more than lists, processes, or presentations, they are truly self-tutorials (and they are updated frequently!). Plus, they include specific ready-to-use presentations and systems, so you can put each resource to work that day. Each of her resources is really a "two for one".

Quality Tested & Recommended By The Most Prestigious Realtor Organizations In The World!

Carla is proud that more of her products are quality tested and recommended by the Council of Real Estate Brokerage Managers (CRB) and the Council of Residential Specialists (CRS), than any other sales and management coach.

A testimony to her expertise, Carla has provided sales, recruiting, coaching, and training resources to powerhouse organizations such as Re/Max Eastern Canada, Re/Max Europe, Royal LePage Canada, GMAC, Windermere Real Estate, Keller Williams Realty, and the Managers' Council of Certified Real Estate Brokers, (CRB).
Price: $49.95
More Info: Contact Us For More Information


Keywords For This Course:
real estate training, business plan, business plans, real estate business plan, , experienced agents

Feature Items
The Business Planning System For The Real Estate Professional
The Business Planning System For The Real Estate Professional
Procedures Manual For Agents
Procedures Manual For Agents
The Policies, Procedures, & Personnel Forms Manual
The Policies, Procedures, & Personnel Forms Manual
The Home Sellers Seminar Kit
The Home Sellers Seminar Kit
Run Your Own Seminar Kit: Seminars For First-Time Home Buyers CD
Run Your Own Seminar Kit: Seminars For First-Time Home Buyers CD
Buyer Presentation Book CD
Buyer Presentation Book CD
30 Million Dollar Marketing System
30 Million Dollar Marketing System
Big Book of Real Estate Ads: 1001 Ads That Sell, 3rd Edition
Big Book of Real Estate Ads: 1001 Ads That Sell, 3rd Edition
Cash Flow Analyzer Pro
Cash Flow Analyzer Pro
HR For Beginners
HR For Beginners
Objection Handling Training Program
Objection Handling Training Program
NMLS / Safe Licensing
NMLS / Safe Licensing
Event Planning  A One-Day Workshop
Event Planning A One-Day Workshop
Critical Selling Sales Training Seminar
Critical Selling Sales Training Seminar
Certified Commercial Sales Specialist
Certified Commercial Sales Specialist
Continuing Education
Appraiser Loan Officer Licensing Real Estate Inspector
Continuing Education Loan Processor Licensing USPAP
Home Inspector Real Estate Broker Licensing  
Alabama Real Estate Licensing Nebraska Real Estate License Washington Real Estate License
Alaska Real Estate Licensing Minnesota Real Estate License West Virgina Real Estate License
Arkansas Real Estate Licensing Missouri Real Estate License Wisconsin Real Estate License
Arizona Real Estate Licensing Montana Real Estate License Wyoming Real Estate License
California Real Estate Licensing Nevada Real Estate License Accredited Buyer Representative
Colorado Real Estate Licensing New Hampshire Real Estate License Accredited Buyer Representative Manager
Connecticut Real Estate Licensing New Jersey Real Estate License Accredited Land Consultant
Delaware Real Estate Licensing New Mexico Real Estate License Accredited Luxury Home Specialist
District Of Columbia Real Estate License New York Real Estate License Certified Commercial Investment Member
Florida Real Estate Licensing North Carolina Real Estate License Certified Commercial Leasing Specialist
Georgia Real Estate Licensing North Dakota Real Estate License Certified Commercial Sales Specialist
Hawaii Real Estate License Ohio Real Estate License Certified Home Inspector
Idaho Real Estate License Oklahoma Real Estate License Certified International Property Specialist
Illinois Real Estate License Oregon Real Estate License Certified Neighborhood Specialist
Indiana Real Estate License Pennsylvania Real Estate License Certified Property Manager
Iowa Real Estate License Mortgage Broker Licensing Certified Residential Specialist
Kansas Real Estate License Rhode Island Real Estate License General Accredited Appraiser
Kentucky Real Estate License South Carolina Real Estate License Performance Management Network
Louisiana Real Estate License South Dakota Real Estate License Real Estate Designations
Maine Real Estate License Tennessee Real Estate License Real Estate Professional Assistant
Maryland Real Estate License Texas Real Estate License Residential Accredited Appraiser
Massachusetts Real Estate License Utah Real Estate License Transnational Referral Certification
Michigan Real Estate License Vermont Real Estate License Real Estate Schools & Real Estate License Training
Mississippi Real Estate License Virginia Real Estate License  
Professional Development
Basics Of Building A Real Estate Business How To Buy Real Estate In An IRA Listing Presentations
How To Price Real Estate Buying Real Estate In An IRA Loan Officer
Working With Buyers / How To Become A Buyer's Agent Marketing Materials For Purchasing Real Estate In An IRA Loan Processor
Business Planning For Real Estate Agents 1031 Exchanges Real Estate Schools
Getting Business: Listing Presentations For New Listings, For Sale By Owners, And Expired Listings Appraiser Real Estate Training
Real Estate Sales And Marketing Training Buyer Presentations Real Estate Career Development
Office Administration: How To Run Your Real Estate Business Productively And Profitably Business Planning Real Estate Inspector
Real Estate Certifications And Real Estate Designations Commercial Real Estate Recruiting
Working With Buyers And Sellers Of Distressed Properties: Foreclosures, Short Sales And REO's Finance & Investments Sales & Marketing
203k Training FSBO Presentations Broker Management
Foreclosure Training Handling Objections Real Estate Investing
Marketing Training For Real Estate Agents Home Inspector Mortgage Training
How To Work With Bank Owned Properties Home Staging