Do your customers seem confused when they interact with your sales or customer service departments? Have you had trouble getting the clients or projects you really want? Is your marketing and advertising failing to bring the results you need?

It could be that you’re busting your brand – sending out signals through your words and actions that contradict the brand image you want to project. By reviewing the basics of brand behavior and exploring real-world examples, you’ll discover:

• The three critical areas where your customers are evaluating you
• The difference between brand identity and brand behavior
• Where “brand leaks” typically occur
• Why to use a script – and what can happen if you don’t
• The importance of consistency and how to get others on board

Sarah Day is a business advisor who helps the owners of small to medium sized businesses change the way they work. Using practical assistance, Sarah helps them achieve large goals by breaking them down into the small, actionable steps that move the business forward.