If you are involved in business development, sales, or account management in any way, you’ve probably “cold called.” Any time you meet with a prospect without knowing about them, their industry, their issues, and how your company is relevant to something they care about, you run the risk of losing credibility and worse, losing the deal.

In “Take the Cold Out of Cold Calling” you''ll discover practical online research tips, tricks, and tools you can use to find information and make a big-time impression with any prospect, and improve your chances of keeping your margins with existing clients.

In "Take the Cold Out of Cold Calling," you will learn:
• Inside secrets on using the Internet to locate critical business information
• Tips and tricks for popular search engines – get it right the first time
• The "Invisible Web" – Web sites most people and search engines can''t find
• How to access premium information resources at no or very low cost