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Course/Product Description
Title:

How To Use Financing Incentives To Make Your Listings Sizzle And Lure More Buyers

Date / Time: Recorded
Format: Audio Conference
Description: It is estimated that over half of all homes being sold in many markets are distressed sales involving some form of foreclosure or pre-foreclosure sale.

It is further estimated that approximately 40% of all homes being sold are purchased by first time home buyers. Most of these first time homebuyers and other buyers are getting their information from the Benevolent Society of Media (BS Media), the Internet Truth Factory (ITF), and relatives that all have PhD’s in the housing and mortgage markets.

These 24/7 noise machines are conspiring together to convince homebuyers that they deserve the greatest deal of the century!

This presents two dilemmas for Realtors, home sellers, and the mortgage originators and financial advisors that work with them: First, how can you attract and motivate qualified buyers that are looking for a tremendous deal? Second, how can you help Realtors and home sellers differentiate their listings and compete with all the distressed properties on the market?

Learning Objectives:

This session will give you the ingredients you need to help sellers make their listings sizzle and lure more buyers! It covers:
  • Illustrating to buyers and sellers how seller concessions can literally have 5 times the benefit of a comparable reduction to the sales price
  • Maximizing the benefits of seller-paid points to both the buyer and seller
  • Navigating the tax implications of seller-paid points and closing costs
  • How to market financing incentives in compliance with the Federal Reserve Board’s new mortgage advertising rules that go into effect in October, 2009
Who Should Attend?

Realtors:
  • Make your listings more affordable
  • Help your sellers better compete with the distressed housing inventory
  • Attract a wider range of buyers by making your home sale listings more affordable
  • Differentiate yourself by helping buyers and sellers better evaluate their options
  • Generate more referral business from your clients, prospects, mortgage originators, CPAs and financial professionals
Mortgage Professionals:
  • Differentiate yourself from the competition and attract more clients and prospects through unique strategies and market knowledge
  • Close more business by making homes more affordable to a wider range of buyers
  • Convert rate shoppers and increase closing ratios by adding unique value and blowing away your competition through innovative strategies
  • Generate more referral business from your clients, prospects, Realtors, CPAs and financial professionals
CPAs and Financial Advisors:
  • 81% of investors surveyed said they wanted advice from their financial advisors on more than just investments! This is your opportunity to enhance your client relationships through unique knowledge, advice and insights about the housing markets, and home ownership.
  • Help clients preserve wealth by avoiding drastic price reductions when selling their homes
  • Earn more referral business from your clients, prospects, Realtors and mortgage originators
About Your Presenter

Gibran Nicholas is the founder and Chairman of the Certified Mortgage Planning Institute, which provides advanced training and education for mortgage professionals.

Gibran is a frequent speaker and trainer for many mortgage companies and Associations, as well as a frequent contributor to trade publications.

Cannot Attend The Live Presentation?

This presentation is also available on CD after the initial broadcast.
About Webcasts / Audio Conferences / Podcasts: Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.

The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form a training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!

And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.

Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions.
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