Format: Webcast/Audio Conference/Interview/Podcast |
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Recorded |
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Audio Conference |
Description:
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As a business owner, manager, or marketing professional, it is vital that you find a way to let prospective and current customers know about what your company has to offer in a cost effective and efficient manner. The best way to do this is through publicity.
And in today's tough economy, some PR about your products and services may be the difference between having a successful or a failed marketing campaign.
But how do I get PR?
Our speaker, Mary G. White, M.A., SPHR, is the author of 101 Press Release Tips, and has extensive experience in Public Relations, from both the agency and corporate perspectives, and as a trainer. She will share her successful techniques first hand for your in this 90-minute audio conference.
Learning Objectives
This audio conference offers practical how-to tips for spreading the work about your business through publicity - free and inexpensively.
By attending, you will learn about:- Coming up with article/news release topics
- Media relations etiquette
- How to build a media list (traditional and "new" media)
- Media relations etiquette
- Tips for generating publicity
- How to generate "new media" publicity
- Non-media publicity options
About Your Speaker
Mary G. White, M.A., SPHR, is co-founder and managing director of MTI Business Solutions, where she oversees the organization’s corporate training and Human Resources consulting functions.
White specializes in soft skill employee development classes, and has extensive experience facilitating training in the areas related to Human Resources, communication, customer service, management, leadership, and public relations. She teaches a variety of seminars, corporate training courses, PHR-SPHR certification prep courses, and is a frequent speaker at association meetings and conferences.
Her professional background includes extensive experience in training, operations management, Human Resources management, advertising, and public relations.
PHR / SPHR Re-Certification
This audio conference is approved for 1.5 hours of HRCI credit.
The use of this seal is not an endorsement by HR Certification Institute of the quality of the program. It means that this program has met HR Certification Institute’s criteria to be pre-approved for recertification credit.
Cannot Attend The Live Presentation?
This presentation is also available on CD after the initial broadcast. |
| About Webcasts / Audio Conferences / Podcasts: |
Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.
The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form a training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!
And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.
Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions. |
| Licenses / Designations / Educational Credits: |
PHR / SPHR Re-Certification Credits
All US States: 1.5 |
| About The Provider: |
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